2012 Nonprofit PR Awards: Video and or Podcast Program


Winner: Counterpart International — Multimedia Package: Guatemala

As a nonprofit working in 23 countries to empower communities and institutions to drive and sustain their own development, sometimes Counterpart International’s staff is absorbed in their own particular projects, geography or program, and they aren’t tuned into successes in other areas. To bring together global staff and educate them on the work being done in Guatemala, the team looked to video. In late April 2011, two Counterpart communications staffers and a freelance videographer traveled to Guatemala for four days: touring Guatemala City, flying to Petén in northern Guatemala, visiting three main tourism sites, meeting the mayor of the Chisec region, traversing a cave, visiting Mayan ruins and interviewing 11 people.

The last week of June, a Web site portal was launched featuring a four-minute video, a slideshow, an eight-page magazine editorial spread and a 1,750 word feature. The video and feature story were picked up by several blogs, including TripFilms and Adventures with Cloud People, and sparked a movement among Counterpart staff—suddenly everyone wanted to communicate the work they do around the world with their peers. —BM

Honorable Mentions:

American Academy of Opthalmology – Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses: The AAO crafted social media press releases that included high-res images and video PSAs, including two “this is your brain on drugs”-style videos. The goal—to warn teens and their parents of the health dangers associated with non-prescription contacts.

Greater Rochester Enterprise and Dixon Schwabl– Eyes on the Future Radio Show: Podcasts created for GRE’s weekly upscale, business-oriented radio audience were designed with convenience in mind—users could share segments via their social networks. The podcasts have driven a 25% increase in the number of monthly visitors to GRE’s Web site.



 

 




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.