Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

by PR News | 02/13/2012

A GetResponse study released in Feb. 2012 asked 600 people responsible for e-mail communications about how well they optimized their e-newsletters for best response. The result show less than 50% include social sharing icons and a little over half (56%) use follow-up cycles to keep customers engaged.
 


Source: GetResponse
 



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