4 Key Strategies to Effective Employee Crowdsourcing


You can’t watch television or browse the Internet these days without hearing about crowdsourcing, a popular buzzword for what is essentially a concept of decentralized decision making and using a collective approach to solving problems. Need to pick a cover photo for your annual report? Don’t ask a consultant; ask your employees—all of them. Here's four tips for internal crowdsourcing: 

1.
Choose the right channels:  From intranet portals to employee town hall meetings, every organization has its preferred internal communications channels. Don’t be afraid to incorporate new channels as needed, but focus on leveraging the employee communications channels you’ve already cultivated when you begin crowdsourcing.

2.
Make the issues relevant: Crowdsourcing minor or innocuous topics is a good way to introduce your organization to the concept, but you’ll quickly lose any momentum you develop if you don’t incorporate more relevant and impactful issues into your efforts. It may take some convincing for senior management to agree to crowdsource real challenges or decisions, but statistics on the benefits of a motivated engaged workforce show that the payoff is well worth it.

3.
Engage the entire workforce: For many organizations, geography and variations in electronic communication availability often make engaging the entire workforce difficult. Tap into all of your existing communications channels (and explore new ones) to reach the broadest group of employees at all levels, especially those not directly involved in day-to-day management and receive diverse, and more useful, input.

4.
Recognize successful ideas: Always follow up with the participants in any crowdsourcing project and reward the employees whose ideas and solutions are chosen through crowdsourcing efforts. Whether it is a photo in a newsletter or a cash award, specific recognition shows employees they can expect rewards for giving their input. You can even take crowdsourcing a step further and poll employees for ideas on recognition.

B.J. Talley leads employee engagement and digital media for ITT Exelis, a global defense and government solutions company with more than 30,000 employees spread over six continents. 

This article was adapted from PR News’ Employee Communications Guidebook Vol. 3This and other guidebooks can be ordered at the PR News Press online store. 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.