PR Lessons to Be Learned From the Costa Concordia Tragedy

The images conjured comparisons to April 15, 1912, when the supposedly unsinkable ship RMS Titanic struck an iceberg and sank in the North Atlantic, killing 1,517 passengers. When the ship Costa Concordia ran aground on Jan. 13, 2012, just off the Italian island of Giglio in the Tyrrhenian Sea, the outcome was not as extreme, yet the impact of 15 people dead—and 17 more still missing (at the time of this writing) after a ship accident in the year 2012 has caused shock and disbelief among the public worldwide. How could this happen? Indeed, the image repeatedly viewed around the world of the Concordia half submerged on the rocks could be compared to the underwater stream of gushing oil seen for months during the BP oil disaster.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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