PR Lessons to Be Learned From the Costa Concordia Tragedy


The images conjured comparisons to April 15, 1912, when the supposedly unsinkable ship RMS Titanic struck an iceberg and sank in the North Atlantic, killing 1,517 passengers. When the ship Costa Concordia ran aground on Jan. 13, 2012, just off the Italian island of Giglio in the Tyrrhenian Sea, the outcome was not as extreme, yet the impact of 15 people dead—and 17 more still missing (at the time of this writing) after a ship accident in the year 2012 has caused shock and disbelief among the public worldwide. How could this happen? Indeed, the image repeatedly viewed around the world of the Concordia half submerged on the rocks could be compared to the underwater stream of gushing oil seen for months during the BP oil disaster.

Subscribe Now  |  Login


Comments Off



avatar

About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.