The images conjured comparisons to April 15, 1912, when the supposedly unsinkable ship RMS Titanic struck an iceberg and sank in the North Atlantic, killing 1,517 passengers. When the ship Costa Concordia ran aground on Jan. 13, 2012, just off the Italian island of Giglio in the Tyrrhenian Sea, the outcome was not as extreme, yet the impact of 15 people dead—and 17 more still missing (at the time of this writing) after a ship accident in the year 2012 has caused shock and disbelief among the public worldwide. How could this happen? Indeed, the image repeatedly viewed around the world of the Concordia half submerged on the rocks could be compared to the underwater stream of gushing oil seen for months during the BP oil disaster.
PR Lessons to Be Learned From the Costa Concordia Tragedy
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