Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

Organization: The Breeders’ Cup Agency: Conover Tuttle Pace Timeframe: August - Nov. 2010 Tweet This: Although Zenyatta (at left) came up a nose short against Blame in one of the most dramatic Breeders’ Cup races ever, Blame did not have his own Twitter account.  Photo courtesy of Conover Tuttle Pace What drinks beer, dances and inspires a record number of wagers? No, we’re not talking about the attendees of PR News ’ Nov. 2011 Twitter Conference in Las Vegas.

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