Issues Measurement and Analysis: Ask These Questions First


Whether you’re managing an issue long-term or have finished an issue campaign, outcomes must be measured and evaluated. “Take a close, hard look at where your issue stands,” says John Clemons, president of Clemons Communication and an issue management veteran. While it’s up to you to determine the definition of a suc- cessful issue initiative, there are a few questions to consider before setting metrics to best evaluate outcomes. They include:

  1. Has our brand and reputation been affected, and how?

  2. What kind of comments and feedback are we getting from customers—and our employees?

  3. Have we taken all the necessary steps to resolve the issue(s)?

  4. Has media coverage been positive, neutral or negative? 

PR News subscribers can read more about issue communication in "Issue Management: Solve a Potential Problem and Gain a Business Foothold." 









 


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.