Issues Measurement and Analysis: Ask These Questions First


Whether you’re managing an issue long-term or have finished an issue campaign, outcomes must be measured and evaluated. “Take a close, hard look at where your issue stands,” says John Clemons, president of Clemons Communication and an issue management veteran. While it’s up to you to determine the definition of a suc- cessful issue initiative, there are a few questions to consider before setting metrics to best evaluate outcomes. They include:

  1. Has our brand and reputation been affected, and how?

  2. What kind of comments and feedback are we getting from customers—and our employees?

  3. Have we taken all the necessary steps to resolve the issue(s)?

  4. Has media coverage been positive, neutral or negative? 

PR News subscribers can read more about issue communication in "Issue Management: Solve a Potential Problem and Gain a Business Foothold." 









 




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.