Social Sites’ Role In Reaching Key Influencers Grows


Media Relations/Influencer Communications Role of Big Three Social Sites Increases: More than 70% of online media journalists and other content contributors now interact with PR professionals through popular social media sites such as Twitter and Facebook and LinkedIn, according to a survey of North American online media conducted by Cision and Syracuse University’s S.I. Newhouse School of Public Communications, released in December 2011.

The study of more than 1,000 digital influencers confirmed that Twitter and Facebook presences are essential to online journalists—as well as those writers, bloggers, editors, academics, PR and communicators professionals and consultants who create online content but do not identify themselves as journalists.

Specific findings include:

  • 73% of the journalists say they interact with PR professionals on social media, with most of that interaction happening on Twitter, Facebook and LinkedIn.

  • 69% of other digital influencers engage with PR pros via those sites, although they also rely more on blogs and other social media platforms such as YouTube, Flickr and Posterous.

  • 63% of respondents also said they welcome story pitches and ideas sent through social publishing sites; and 87% of journalists and 85% of other content creators said they maintain a Twitter presence for their blogs or news Web sites.

Source: Cision/S.I. Newhouse School of Public Communications 







 


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