C-Level Execs Recognize Public Relations’ Importance


Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for C-level executives, says a PRSA/MWW Group study released in December 2011. In fact, 93% of business leaders of 204 companies polled believe public relations is just as important to their companies as other forms of communication, including advertising and marketing.

Where this data takes PR in 2012 is anyone’s guess, given the fact that marketers find public relations to be the toughest discipline to measure ROI. Other PRSA/MWW study findings include:

  • 97% of business leaders surveyed think CEOs themselves should understand the role
    of corporate reputation management; and 98% think it’s important for other C-level executives to have a working knowledge of basic PR skills.

  • 98% believe that business schools should incorporate instruction on corporate communications and reputation management strategy into MBA curricula.

  • Nearly all business leaders (98%) believe it will be important in the future for corporations to have senior managers with a working knowledge of building and protecting a company’s credibility. And 96% say it also will be important for these individuals to have a working knowledge of building and protecting a company’s reputation.

Source: PRSA/MWW Group 


 


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.