Management POV: New Paths to Audiences Demand Recalibrated PR


Luke Lambert The moment has arrived when accountants dutifully guide us in the task of packing one year into a time capsule to usher in a new one. Balanced books in hand, we bid 2011 farewell. However, we also reflect on the world around us and the improbability of forcing months of burning rage elegantly into a vessel and sealing it shut. From the Arab Spring to the formative Russian Winter and all the Occupy Wall Street franchises in between, the struggle for change has been a messy affair. Disarray seems to be our constant companion these days.

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