Management POV: New Paths to Audiences Demand Recalibrated PR 01/02/2012 By Luke Lambert The new year brings new thoughts on just what PR is, and how it can best leverage a changing competitive marketplace. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.