Four Tips for Creating a Seamless Media Center


For the launch of Hilton Hotels & Resorts’ new eforea spa brand, Covalent Logic team built a microsite on Hilton’s Global Digital Media Center to manage media outreach and house a range of digital assets, from downloadable photos to embeddable video spa tours. Stafford Kendall, principal at Covalent, provides four tips on for creating a seamless Web site experience for media.

1. Share the wealth. Provide a multitude of high-resolution photographs, video and audio that is easily downloadable. Give them plenty to choose from.

2. Open sesame. Do not require a log-in or credentials to access your materials. Credentialed press creates exclusivity, but doesn’t allow for broad coverage from bloggers and regional media.

3. Get a game plan. Gather logos, fact sheets, links, head shots and B-roll footage in advance to have on a development site (and tested) before your event. Require these items to be finalized and in place by the day of the launch.

4. Please feed the beast. A media site should be a living, breathing animal that requires nourishment, updating and ongoing attention. Don’t build it and forget about it.

PR News subscribers can read more about Covalent Logic and Hilton's multi-phased PR efforts in the case study: "Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton's Spa Launch." 



 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.