Four Tips for Creating a Seamless Media Center


For the launch of Hilton Hotels & Resorts’ new eforea spa brand, Covalent Logic team built a microsite on Hilton’s Global Digital Media Center to manage media outreach and house a range of digital assets, from downloadable photos to embeddable video spa tours. Stafford Kendall, principal at Covalent, provides four tips on for creating a seamless Web site experience for media.

1. Share the wealth. Provide a multitude of high-resolution photographs, video and audio that is easily downloadable. Give them plenty to choose from.

2. Open sesame. Do not require a log-in or credentials to access your materials. Credentialed press creates exclusivity, but doesn’t allow for broad coverage from bloggers and regional media.

3. Get a game plan. Gather logos, fact sheets, links, head shots and B-roll footage in advance to have on a development site (and tested) before your event. Require these items to be finalized and in place by the day of the launch.

4. Please feed the beast. A media site should be a living, breathing animal that requires nourishment, updating and ongoing attention. Don’t build it and forget about it.

PR News subscribers can read more about Covalent Logic and Hilton's multi-phased PR efforts in the case study: "Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton's Spa Launch." 



 


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