PR is always a main driver of a given year’s top stories, but it seems as if that was even more true in 2011. From the 10th anniversary of 9/11 and the saga of Charlie Sheen, to the Royal Wedding and the scandals at both Penn State and Syracuse University, PR has been front and center. But those were the “public” stories of public relations. As members of the PR News Advisory Board recalled 2011 events and offered up important trends to look for in 2012, a concern was that people—both in business and the general public—aren’t really aware of all that PR entails. But, do they really have to know?
PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
You might also be interested in:
- 8 Video Scripting Tips for PR Pros
- Get Emotional and Watch Fans Share Your Content More Frequently
- How to Protect Your Brand From Digital Information Leaks
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter