PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?


PR is always a main driver of a given year’s top stories, but it seems as if that was even more true in 2011. From the 10th anniversary of 9/11 and the saga of Charlie Sheen, to the Royal Wedding and the scandals at both Penn State and Syracuse University, PR has been front and center. But those were the “public” stories of public relations. As members of the PR News Advisory Board recalled 2011 events and offered up important trends to look for in 2012, a concern was that people—both in business and the general public—aren’t really aware of all that PR entails. But, do they really have to know?

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