Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

Big event, small hint: Save-the-date e-mails were delivered to media leading up to the global premiere of the eforea: spa at Hilton in Short Hills, N.J. The e-mail was scant on details, while hinting about an upcoming “journey.” (c) 2011 Hilton Hotels & Resorts Company: Hilton Hotels & Resorts Agencies: Murphy O’Brien Public Relations/Covalent Logic Timeframe: July 2010 - Ongoing Diving into the cluttered space of spa brands, Hilton Hotels & Resorts needed to make a notable splash. The spa experience has become an integral part of contemporary travel, and to meet this growing demand, Hilton prepared to introduce “eforea: spa at Hilton,” its first branded spa.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.