Content Spend Considerable in 2011—More in 2012


Content Usage Up: Content marketing is now responsible for 26% of total business-to-business marketing spending, according to data from a study conducted by Content Marketing Institute and MarketingProfs. In addition, 60% of marketers plan to increase content budgets in 2012, with nine out of 10 organizations surveyed indicating they currently use content marketing. The most popular content tactics include articles (79%), social media (excluding blogs) (74%), blogs (65%) and e-newsletters (63%). 

Other notable findings include:

  • On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. 

  • Every major social media channel is seeing increased adoption, often by 15-20%. 

  • 62% of B2B marketers used a mix of in-sourced and outsourced content in 2011. In comparison, 55% of marketers used outsourcing in some capacity in 2010.

Source: Content Marketing Institute/MarketingProfs




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.