What do Mrs. Butterworth’s, the Vlasic Stork and the M&M’s characters have in common? They are the beloved faces, voices and personalities behind popular product brands. Using a “spokescreature” in place of a human spokesperson to advance and promote a product or service has many built-in benefits. There are, of course, the obvious advantages: Spokescreatures can work 24/7, don’t have agents and are often cute and cuddly.
Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand
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