Despite Weiner, Twitter Usage Rises Among Politicians


Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.

Over half (53%) of members of Parliament in the U.K. and the U.S. Congress are now actively using Twitter to communicate with their constituents—a 15% increase over 2010. And 41% have also seen a growth in constituents’ use of Twitter to reach their lawmakers—almost a 600% lift from 2009.

Also underscoring the importance of the Web in educating policy makers and galvanizing them to support a policy issue, the survey finds that 60% of staffers go online to learn about an important policy issue for the first time. And 33% admit to changing their opinion based on what they have read online—a nearly 200% rise over 2009.

Other key findings from the study include:

  • 21% of respondents say poor messages are the primary reason that public affairs campaigns fail, while 23% indicate that fact-based, articulate messaging is key to winning over staffers.

  • More than 80% of staffers reveal that letters from voters and community leaders, as well as individual constituent visits, are most effective in raising an issue’s prominence in their agenda. 
  • When asked to provide reasons why public affairs campaigns fail, 13% note limited grassroots support as an important campaign “fail factor,” thus underscoring the need for strategic grassroots CSR advocacy for campaign success. 

Source: Edelman




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 

At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.