Data Point: The Top Corporate Citizens And Their Presence on Facebook


How much does the public “like” the best corporate citizens? In October 2011, the Reputation Institute and Boston College Center for Corporate Citizenship unveiled its annual “Top 50 Companies with the Best Corporate Citizenship Reputations” list. PR News has been tracking the number of "likes" for the top 15, and it looks like it’s the Battle of the Package Delivery Companies. FedEx has scored the greatest increase in "likes," a nearly 300% gain from Oct. 17 to Dec. 8. Meanwhile, UPS has garnered a 50% increase in "likes." One thing is for sure—neither company is "mailing in" their Facebook effort.  


CSR Rank

Company

Corporate Page Likes

Notable Product Page/Likes

Total People that "Like"

% Increase from 10/17/11

1

Publix Super Markets Inc.

1,140

N/A

1,140

4.3%

2

Google

4,646,193

Google Chrome/7,461,275

12,107,468

6.8%

3

UPS

52,653

N/A

52,653

50.3%

4

Kellogg’s

257,256

Pop-Tarts/3,473,759

3,731,015

1.4%

5

Amazon.com

2,065,391

Amazon.com Movies & TV/117,059

2,182,450

26.3%

6

Berkshire Hathaway

N/A

N/A

N/A

 

7

FedEx

260,900

I am FedEx/10,937

271,837

286.2%

8

Campbell Soup Company

N/A

Condensed Soup/48,451

48,451

 

9

Baxter International

N/A

N/A

N/A

 

10

3M

12,876

Post-it/148,525

161,401

24.1%

11

Johnson & Johnson

22,997

Johnson’s Baby/417,177

440,174

10.9%

12

The Walt Disney Company

29,640,843

N/A

29,640,843

2.6%

13

Coca-Cola Bottlers

36,307,827

Coca-Cola Zero/481,540

36,789,367

5.0%

14

Hershey Company

2,906,970

Kisses/635,950

3,542,920

12.3%

15

Texas Instruments

57,104

N/A

57,104

1.9%


Source: Boston College Center for Corporate Citizenship/PR News


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