B2B Communications: How to Fight for the PR Resources You Need During a Budget Showdown


It’s the time of year when many in-house communications executives stare down their chief financial officers like gunslingers at the OK Corral. What’s at stake? Their communications budgets for next year. According to the MarketingSherpa 2012 B2B Marketing Benchmark Report, survey respondents pointed to the lack of resources in staffing, budgeting or time (62%) as their top barrier to success, far outpacing the inability to prioritize strategic thinking over tactical execution (39%) and the limited capacity to develop content (35%). With economic danger signs still looming, the negotiation for PR resources and funding won’t be easy.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.