PR Tactics Integration: 7 Questions to Ask


Communications departments today function most effectively if they execute in an integrated way on a daily basis. Ask yourself the following seven questions to assess whether or not your PR team is sufficiently integrated:

  1. Does everyone on your team have a similar answer when asked “What do you do?” by a friend, family member or business partner?

  2. Are your legacy media relations professionals active in social media channels?

  3. How does your team consume information? Does it use the channels most important to your target audiences? Is the team clamoring for the new tools of the trade, such as tablets and smartphones?

  4. Has your PR team proposed any initiatives that break out of the traditional media relations box by requiring paying for distribution, content co-creation or placements?

  5. Do your teams think across channels when creating content?

  6. Do project management and planning meetings consistently include professionals across communications functions?

  7. Are your digital communications experts frequently helping educate the overall communications team on new tools and trends?


Heather Harper is VP, corporate communications, at Bank of the West. 

This article was adapted from PR News’ Digital PR Guidebook, Volume 4This and other guidebooks can be ordered at the PR News Press online store. 

 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.