1. With a rush by vendors to provide social media analysis services, some data is based on poor methodologies. (p. 1)
2. Among Asian-American women, 58% feel stressed for time and 46% say they have no time to relax. (p. 2)
3. Just 18% of consumers say social media campaigns spawn repeat purchases and brand loyalty to small businesses. (p. 3)
4. Nine out of 10 companies lack a strong customer care measurement program. (p. 3)
5. Former footballers Lynn Swann and Jerome Bettis are members of the Celebrity Bowling Hall of Fame. (p. 4)
6. Outputs from a crisis drill may include recommendations, external reports and briefings. (p. 6)
7. After a Boolean search, count on cutting 40%-60% of irrelevant data before running real social media analysis. (p. 7)
Connect with us