The communications team at the American Institute of CPAs functions as its own mini PR agency, encompassing media relations, social media, Web content, member communications, periodicals, creative services, video production, advertising, brand management and internal communications. Its ethos reflects that of the entire organization: it is committed to quality, achievement, staff development and community.
The AICPA offers individuals opportunities to expand their skill set, explore ever-evolving challenges, and become leaders in whatever position they hold. Reflecting that on the benefits side, the AICPA offers a robust benefit package that includes both traditional health benefits and many unique offerings. In 2011, the institute introduced the AICPA Health &Wellness Program, a benefit designed to support employees in making healthier choices. This program includes a 100% subsidized Weight Watchers at Work offering, a gym reimbursement policy, access to an online Health & Wellness Portal, pedometers for all employees, company sponsored tennis, pilates, and yoga classes, free registration for local bike races and 5Ks and monthly wellness seminars that cover topics such as diabetes awareness, stress management and first aid/CPR training.
For the past three years the Institute has won local and national accolades including the Sloan Workplace Flexibility and the Carolina Parent “Family Friendly Workplace” awards. Nearly all Institute employees are issued a laptop and many work-from-home and telecommuting arrangements have been made in support of its commitment to work/life balance. The AICPA also offers employees its Building Blocks Parenting Group, a network of parents who meet monthly to schedule informational sessions (how to save for college), share brown bag lunches (what to expect when your child goes off to kindergarten) and organize family-friendly events, such as on-site trick-or-treating for employees’ children.
|The communications and media channels team at AICPA.|