2011 PR People Awards – CSR Leader of the Year

Winner: Kim Zimmer

Chief Communications Officer & Sr. VP, Global Affairs, Goodwill Industries International

Launched in 2010, Goodwill’s Donate Movement attracted support from Levi-Strauss, Hanes and Gap among others. Under Kim Zimmer’s direction, the social media team developed a strategy to generate buzz about the movement on Facebook, Twitter and other platforms. As of Nov. 2011, more than 3.7 million pounds of repurposed goods have found useful life around the globe. —RD

PR Touchdown:
“The launch of the Donate Movement. We brought together corporations and our Goodwill membership to support this idea, and it’s been growing ever since.”

Hometown: Charlottesville, VA
College Attended: James Madison
Favorite TV Show: The Office
Years in PR: 20+


Honorable Mentions:

Paul Massey, Executive VP, Weber Shandwick: Paul Massey works with clients to design CSR programs that serve as business drivers and deliver impact. He collaborated on Pepsi’s Refresh Project, designed to give away more than $20 million in the U.S. to fund good ideas and move communities forward.

Marilee McInnis, Communication Manager, Southwest Airlines: Marilee McInnis leads Southwest’s green efforts, including paperless tickets, quick aircraft turnarounds and the use of advanced avionics resulting in reduced emissions, and waste.

Patrice Smith, Director of Public Relations, Kaiser Permanente: Patrice Smith heads up Kaiser Permanente’s Every Body Walk! campaign, a digital media initiative spreading the message that walking 30 minutes a day, five days a week can improve overall health and prevent disease.

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