Co-Winner: Ann Barlow
Partner & President, Peppercom West Coast
For over 20 years, Ann Barlow has helped clients from start-ups to Sony and Procter & Gamble on branding, issues management and corporate reputation. As partner and president of Peppercom’s West Coast operations, Barlow has helped set the agency’s direction, create new offerings and grow the company. In addition, Barlow helped create Peppercom’s sustainability initiative, “GreenPepper,” to build a green strategies for their clients.
Barlow serves as board chair for the Professional Business Women of California, an organization that provides women with the tools to advance in their careers. In this role she helped create new programs that increased membership by 37%, drove revenue and created better value for existing members. It’s this innovative thinking that led to being named of the Bay Area’s Most influential Women by the San Francisco Business Times. —RA
“Getting the trifecta of morning show appearances for an SUV safety campaign.”
In 2012, PR will:
“Always be important, regardless of how automated business becomes and how the media business changes."
Hometown: Davenport, Iowa
College Attended: University of Illinois
Favorite Sports Team: New York Yankees
Favorite Sport to Play: Golf. "Not that I ever do that anymore."
Most Inspiring Athlete: John Terry, Chelsea football club
Best Business Book: From Good to Great
Favorite Movie: Anything with George Clooney
Best Way to Unwind from PR: Walking/hiking with dogs and family. “If I could do it with a glass of wine in hand, I’d be in heaven.”
What’s Sexier: Page 1 placement in WSJ or a video that goes viral—1 million views? "Still can’t beat the Journal. And you know your client is going to brag a lot more about his Journal coverage than his ‘viral’ video."
Co-Winner: Marian Salzman
CEO, Euro RSCG Worldwide PR North America
As CEO of Euro RSCG Worldwide PR, Marian Salzman has launched a hyperlocal media relations operation while making “community” a key focus of the agency. Salzman continues to be ahead of the curve, whether bringing people online to celebrate William & Catherine’s royal wedding or securing clients such as Ford’s Warriors in Pink and GSK’s Advair—before they issued RFIs.
Salzman’s powerful four-post series, “Headstrong,” chronicled her experiences with a brain tumor, appeared in the Huffington Post in 2010. Marian expanded the blog series address traumatic brain injury, MS, Alzheimer’s and more. Marian has also spun the blog series into a project for summer interns tasking them with designing a “Year of the Brain” for the company. —RA
PR TD You're Most Proud Of:
“I can't seem to escape metrosexualmania which began in the Daily Telegraph and the New York Times.”
In 2012, PR will:
“Come under more scrutiny as we all become not only preoccupied with Wall Street but also with everyone who spins.”
Hometown: Bergen County, NJ
College Attended: Brown University
Years in PR: 6 (12 in advertising before that)
On her iPad: The news; “I’m addicted.”
Favorite Movie: Love Story
Favorite TV Show: Piers Morgan Tonight
Favorite Book: The Tipping Point, by Malcom Gladwell
Starbucks or Dunkin’? Dunkin’
Favorite City for Business: Amsterdam
What’s Sexier: Page 1 placement in WSJ or a video that goes viral—1 million views? Neither—most tweeted would be "it" for me.
Sandra Fathi, President, Affect Strategies: Affect signed nine new clients and increased revenue by 40% in 2010, with Fathi creating innovative programs like the New York Intern Project.
Huma Gruaz, President and CEO, Alpaytac: Gruaz led Alpaytac’s growth by acquiring 10 new accounts in 2010. She championed social media efforts for mixed martial arts outfit Bellator Fighting Championship, resulting in 3.5 million Facebook post viewings.
Kathleen Henson, CEO, Henson Consulting: While increasing the agency’s revenue by 50% in 2010, Henson developed a campaign for Northwestern Memorial Hospital’s Bluhm Cardiovascular Institute— an innovative art display of 100 large painted hearts.
Ed James, VP of Public Relations, Gibson Guitar (formerly President, Cornerstone PR): In 2010 while at Cornerstone, Ed James spearheaded campaigns for clients including Levi’s and Bushmills.
Grete Lavrenz, Principal, Chair, Food and Beverage Practice, Carmichael Lynch Spong: Grete Lavrenz led innovating campaigns by enlinsting the help of Food Network stars Alton Brown and Michael Symon for clients Diamond Crystal Kosher Salt and Calphalon, respectively.