2011 15-to-Watch: Elizabeth Osborn

While working toward her master’s in public health from George Washington University (which she will earn December 2011) Elizabeth Osborn is simultaneously leading media and marketing efforts for Best Bones Forever!, a campaign that landed on the lawn of the White House with an accompanying dance by the First Lady. Additionally, under Osborn’s social media leadership, the National Women’s Health Week campaign became a top trending topic on Twitter. —MZ
 

Best Media Hit So Far:
“I developed an unpaid partnership with Meredith, which resulted in ads in nine of its publications.”