2011 15-to-Watch: Anna Lingeris

After just one year at The Hershey Company, Anna Lingeris assumed in-house leadership of the development and execution of all of the company’s brand and CSR PR initiatives. In eight months, Lingeris grew Hershey’s PR spend by 65% and made significant strides in the promotion of major Hershey brands such as Hershey’s Air Delight, Pieces Candy, Reese’s Minis and the reformulated Hershey’s Milk Chocolate. —SVC

Best Media Hit So Far:
“Reese’s Peanut Butter Cups and the social media activity surrounding the NCAA that was featured in USA Today.”