Need a Powerful Army of Advocates? Think ‘Inside’ the Box

Imagine the most difficult question a hard-hitting journalist could pose to your most highly trained media spokesperson. Consider how that skilled representative would answer, conveying carefully crafted key messages and talking points to satisfy even the most curious intellect. Ponder the positive news story that could result from such a well-planned interview. Now consider this: What if the person asking the questions was not a “real” journalist, and the person from your organization being interrogated was not media trained? What kind of training or tools have you provided to help that individual manage your organization’s reputation?

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