Tip Sheet: Content Fusion Keeps News Releases Alive

Typing “death of the press release” into Google yields 34 million results. But if the press release could defend itself, it might borrow Mark Twain’s line: “The reports of my death have been greatly exaggerated.” In fact, it might be suggested that the core concept of the news release is more alive than it’s ever been. The year 2011 represents a rebirth of public relations—from chrysalis to butterfly, or more functionally, from Gutenberg to Jobs. While the singularity of the news release as an organization’s one and only megaphone has long since passed, organizations still need to release news and tell their stories.

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