Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan


We don’t normally write about sex scandals in Image Patrol, but it’s been hard to find a PR crisis in the last month that hasn’t involved sex. Given the prevalence of these crises, we thought we’d compare not just how two recent crises were handled, but also the baffling results. On the one hand you have Herman Cain, who has ignored virtually every accepted premise of crisis communications when confronted with allegations of sexual harassment from his days as president of the National Restaurant Association. As I have reiterated countless times in Image Patrol, the first rule of crisis communication is that actions always speak louder than words. But all candidate Cain has done since the story broke is talk.

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