Tip Sheet: Avoid the Traps of Greenblushing and -bashing

As the learned philosopher (and occasional movie star) Kermit the Frog opined, “It’s not easy being green,” especially these days. Not only is there the view in certain circles that corporate social responsibility is for tree huggers and has no place in a business and communications strategy, now those who believe we must do something about sustainability must be mindful of a new series of pitfalls. It is enough to make you think twice, for sure. Many of us are already familiar with the term greenwashing—overstating your sustainability activities and commitments to get credit for being corporately responsible. Countless pundits have criticized Big Oil, Big Tobacco or big business for PR and ad campaigns that tout their environmental responsibility and community activities while they continue to operate in less than responsible ways elsewhere.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.