Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI 11/07/2011 By PR News A study strives to get close to answering questions about how social media followers impact a brand's bottom line. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.