Young Americans Pledge Allegiance to Apple, Oreos

Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories— computers, tablets and mobile phones—followed by Hewlett- Packard, Motorola and HTC, according to an October 2011 Harris Interactive study. And, while 8-to-24-year-olds have varied interests, certain comfort foods—like cookies and candy—are timeless.

For example: Oreo Cookies and Hershey’s Milk Chocolate candy bars are each highest ranked in their respective categories, and sweet treat and cookie brands receive some of the highest equity scores among those surveyed.

Other interesting findings include:

  • In the food and beverage category, Cheerios is the highest-ranked cereal, Sprite is the highest-ranked drink, and Minute Maid is the highest-ranked fruit juice.

  • In the media category, ABC is the highest-ranked net- work, Nickelodeon is the top kids programming brand and is the most popular social media site.

  • Nintendo Wii sits atop the gaming category.

Source: Harris Interactive 

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