Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

A smart social media presence is vital to a company’s growth. In order to succeed, an organization must have a solid overarching social media strategy backed up by numerous campaigns. Because these campaigns are the building blocks of a strong strategy, it is important to evaluate each across its beginning, middle and end. There are three main questions that should be addressed when evaluating a social media campaign: What? Why?

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