Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Anchored by celebrity spokesperson Dayanara Torres, the Asma en Español microsite provided visitors with a bevy of bilingual information on asthma, including downloadable tools for use in conversations with doctors.  Image courtesy of Hill & Knowlton Company: Merck Agency: Hill & Knowlton Timeframe: Jan. - Dec. 2010 For most, asthma is a relatively well-known disease. The word itself may bring to mind images of inhalers or its short-of-breath sufferers.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.