Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center


Anchored by celebrity spokesperson Dayanara Torres, the Asma en Español microsite provided visitors with a bevy of bilingual information on asthma, including downloadable tools for use in conversations with doctors.  Image courtesy of Hill & Knowlton Company: Merck Agency: Hill & Knowlton Timeframe: Jan. - Dec. 2010 For most, asthma is a relatively well-known disease. The word itself may bring to mind images of inhalers or its short-of-breath sufferers.

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