Social Content Stokes Spending


Individuals exposed to social content are two to seven times more likely to increase their spending and consumption than those who aren’t, according to an Ogilvy-ChatThreads study. The sales impact is most pervasive when social content was combined with other types of media, such as PR, out-of-home and TV. Other findings include:

  • Out of over 20 channels studied, social content exposure was associated with the largest shift in brand perception during a seven-day period.
  • Consumers are seeing relatively little branded social content during their daily routine. Only 24% of the study group reported exposure to social content, compared to a 69% exposure rate to TV ads.

Source: Ogilvy/ChatThreads 












































 


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.