Perry’s Media Coverage is Well-Toned


Let this be a lesson that public perception can turn on a dime: From May 2 to Oct. 9, presidential candidate Rick Perry garnered the most positive media coverage among peers, finds Pew Research. Since then, we suspect those numbers have changed since then. For President Obama, the public perception has not turned on a dime, and there is communications work to be done: Though covered largely as president rather than a candidate, negative assessments of Obama have outweighed positive by a ratio of almost 4-to-1, says Pew Research. The assessments of the president in the media were substantially more negative than positive in every one of the 23 weeks studied. In no week during a five-month study window was more than 10% of the coverage about the President positive in tone.



Source: Pew Research


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.