Perry’s Media Coverage is Well-Toned


Let this be a lesson that public perception can turn on a dime: From May 2 to Oct. 9, presidential candidate Rick Perry garnered the most positive media coverage among peers, finds Pew Research. Since then, we suspect those numbers have changed since then. For President Obama, the public perception has not turned on a dime, and there is communications work to be done: Though covered largely as president rather than a candidate, negative assessments of Obama have outweighed positive by a ratio of almost 4-to-1, says Pew Research. The assessments of the president in the media were substantially more negative than positive in every one of the 23 weeks studied. In no week during a five-month study window was more than 10% of the coverage about the President positive in tone.



Source: Pew Research




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.