With companies leaping onto platforms like Yammer and Chatter to facilitate collaboration among employees, undertaking global meetings via interactive video and launching new Facebook and Twitter campaigns daily, communicators everywhere are under pressure to catch up and jump on the social media bandwagon. I tested this hypothesis at a recent conference, asking attendees, “How many of you have felt pressure to move into social media—to launch a Facebook page or Twitter handle?” Almost every hand in the room went up. The lively discussion that ensued brought me to this: Exciting as this new world is, “to go social or not to go social” is an important consideration. By now we’re all familiar with the case for going social, so here are four circumstances that make launching a new social media channel a bad idea.
Tip Sheet: Four Reasons to Be Antisocial on Social Networks
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