CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show


Raytheon optimized its Paris Air Show microsite for both tablet and smartphone. Content was updated or changed multiple times each day. Image courtesy of Raytheon Company Company: Raytheon Company Timeframe: Feb. - June 2011 Held every two years at Le Bourget exhibition center in Paris, the Paris Air Show is not just a destination for aviation lovers from around the world. It’s also considered the top trade event for the aerospace industry.

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