Raytheon optimized its Paris Air Show microsite for both tablet and smartphone. Content was updated or changed multiple times each day. Image courtesy of Raytheon Company Company: Raytheon Company Timeframe: Feb. - June 2011 Held every two years at Le Bourget exhibition center in Paris, the Paris Air Show is not just a destination for aviation lovers from around the world. It’s also considered the top trade event for the aerospace industry.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
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