What would you have said to Rupert Murdoch before the News of the World scandal? PR counsel has made a difference for News Corp. in the aftermath of the calamity. But damage control is just that: control. The question that PR counsel should be asking about their leadership: When I know my boss has traits that are less than desirable and that could harm the enterprise, how can I get his/her attention and prevent the crisis?
Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)
You might also be interested in:
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation