Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

What would you have said to Rupert Murdoch before the News of the World scandal? PR counsel has made a difference for News Corp. in the aftermath of the calamity. But damage control is just that: control. The question that PR counsel should be asking about their leadership: When I know my boss has traits that are less than desirable and that could harm the enterprise, how can I get his/her attention and prevent the crisis?

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