Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

“Success is not final, failure is not fatal: It is the courage to continue that counts.” Winston Churchill It is often said that the greatest teacher is failure—for it is only through trying and failing that we eventually learn how to succeed This is especially true in public relations, where the line between success and failure is so blurred and, even worse— subjective. How many times have you felt that a campaign or event was a success, only to be told by your client or boss that it was a failure? “In PR, the goalposts are not always visible, or sometimes they even get moved,” says Larry Parnell, associate professor and director of the George Washington University Masters in Strategic Public Relations program, and principal at LJ Parnell and Associates. Then there are the times when everyone, including yourself, sees an effort of yours as unsuccessful for whatever reason.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.