Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery


Thanks to a two-pronged media relations strategy, the MaggieMoo’s Ice Cream and Treatery Tax Day Giveaway campaign moo-ved sales upwards.  Image courtesy of Ogilvy PR Worldwide After inevitably writing that yearly check, what better way to offset the feeling of taxpayer pain than getting free food? And not just any free eats, but the quintessential comfort food: ice cream. In an effort to build brand awareness and boost sales, MaggieMoo’s Ice Cream and Treatery tapped Ogilvy Public Relations Worldwide for a combination of long-term national media relations efforts, local market press blitzes and a PR recycling act to give sullied taxpayers a free sugar boost on April 18, 2011. With no other advertising or marketing support for the giveaway, titled MaggieMoo’s “Sundae Stimulus” program, the company relied strictly on Ogilvy to publicize the event near and far to reward hard-working, taxpaying customers with a free treat.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.