PR News Announces Winners of 2011 Digital PR Awards


The best in digital public relations was honored today at the PR News Digital PR Awards luncheon at the Grand Hyatt in New York.

Winners and honorable mentions in more than 30 categories—ranging from Best Blog to Employee Communications to Use of Facebook—were feted in front of a sold-out audience.

See profiles of all the Digital PR Award winners and  honorable mentions 


Award recipients were quick to point out that digital/social media integration with more traditional campaign components was critical to campaign success. Kate Simpson, senior account executive at MWW Group—winner of the Most Engaged Brand category—says the Jimmy Dean and Hillshire Farm effort during BlogHer 2010 was “truly a 360-degree integrated effort.”

Most PR pros would say turning Facebook fans and Twitter followers into true brand devotees is a difficult task, yet Stephanie Camargo, group manager at Axis Agency, which won Best Digital PR Campaign ($100K or less), says that its #ChevyCrawls Take South Florida by Storm campaign proved that “our followers on social media are eager to get into Chevy products.”

To get audiences to respond to social media outreach, PR pros must know the ins and outs of social engagement. On that end, keynote speaker Duncan Watts, principal research scientist for Yahoo Research, says that studies have proven that for the best value in spreading the word via social platforms, forgo the Kim Kardashians of the universe and use more ordinary online influencers to attract followers. Plus, says Watts, platforms like Twitter and Facebook spread messages much less virally than one might think. “Ninety-nine percent of tweets only get retweeted once,” he says.

Then again, Ventana PR, which won in the New Digital Service/Product category for its use of the online New Media Engine system, says viral distribution of content is within reach if the effort is “continuous and targeted.”

Gayle Weiswasser, VP of social media communications at Discovery Communications, summed up social media success best. Weiswasser, who accepted awards for Discovery for Best Social Networking Campaign and Digital PR Team of the Year, says, “Simply give your social media fans what they want.”
 




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.