2011 Digital PR Awards – Redesign/Relaunch of Site

Winner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website

To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site. Complete with Hollywood-style animation and bold, irreverent copy, C&W decided to forgo using staff photos to avoid labeling C&W as any one “type of person.” Instead, a human touch was provided through the use of hands bringing miniature props to life in seven different dynamic environments or “sets.” Project leader Jill Tannenbaum, C&W’s CMO says the team would like to add more local/global content. “We’re working on sites for seven of our European markets, with all content customized and in their local languages,” says Tannenbaum. —BM

Honorable Mentions

APCO Worldwide – Mars Healthy Living Online Campaign: Digital advertising and SEM drove increased awareness of Mars’ Healthy Living program.

First Degree & Astute Technologies – KeepAmericaFishing: KeepAmericaFishing.org’s supporter management system features tools to engage anglers on advocacy and fundraising.

Idaho National Laboratory – Video Gallery and Fact Sheets Archive: The redesigned INL site offers improved SEO and mobile compatibility.

Turk Telekom – Communication (ileTTiim) for us!: In less than two months, Turk Telekom’s revitalized Intranet site increased employee traffic by 16%.

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