2011 Digital PR Awards – Redesign/Relaunch of Site


Winner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website

To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site. Complete with Hollywood-style animation and bold, irreverent copy, C&W decided to forgo using staff photos to avoid labeling C&W as any one “type of person.” Instead, a human touch was provided through the use of hands bringing miniature props to life in seven different dynamic environments or “sets.” Project leader Jill Tannenbaum, C&W’s CMO says the team would like to add more local/global content. “We’re working on sites for seven of our European markets, with all content customized and in their local languages,” says Tannenbaum. —BM


Honorable Mentions

APCO Worldwide – Mars Healthy Living Online Campaign: Digital advertising and SEM drove increased awareness of Mars’ Healthy Living program.

First Degree & Astute Technologies – KeepAmericaFishing: KeepAmericaFishing.org’s supporter management system features tools to engage anglers on advocacy and fundraising.

Idaho National Laboratory – Video Gallery and Fact Sheets Archive: The redesigned INL site offers improved SEO and mobile compatibility.

Turk Telekom – Communication (ileTTiim) for us!: In less than two months, Turk Telekom’s revitalized Intranet site increased employee traffic by 16%.


Back to the 2011 Digital PR Awards


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.