2011 Digital PR Awards – New Site


Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety

TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source of credible and trusted teen driver safety information and expertise. Through evidence-based research in conjunction with the National Institute of Health, AAA recognized that early parental involvement is critical in developing safe and prepared teen drivers. As such, PR and digital marketing targeted parents as the primary audience. The Keys2Drive site’s launch was supported through traditional media outreach, paid digital media and social media promotions to reach the right online communities. —BM


Honorable Mentions

Adfero Group – 4K for Cancer: To help the nonprofit org consolidate its Web content for its summer bike rides program, Adfero created a central hub where stakeholders could learn more.

Baylor Health Care System – Sammons Says: Viewpoints on Cancer Prevention, Treatment and Research: Baylorhealth.com is driven by team of bloggers that creates content with a “just-in-time” and “here’s what you need to know” viewpoint.

Impress Labs – SAFC Live: The chemical and life sciences organization delivers key messages to lab managers, chemists and scientists via SAFC Live.


Back to the 2011 Digital PR Awards
 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.