2011 Digital PR Awards – New Site


Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety

TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source of credible and trusted teen driver safety information and expertise. Through evidence-based research in conjunction with the National Institute of Health, AAA recognized that early parental involvement is critical in developing safe and prepared teen drivers. As such, PR and digital marketing targeted parents as the primary audience. The Keys2Drive site’s launch was supported through traditional media outreach, paid digital media and social media promotions to reach the right online communities. —BM


Honorable Mentions

Adfero Group – 4K for Cancer: To help the nonprofit org consolidate its Web content for its summer bike rides program, Adfero created a central hub where stakeholders could learn more.

Baylor Health Care System – Sammons Says: Viewpoints on Cancer Prevention, Treatment and Research: Baylorhealth.com is driven by team of bloggers that creates content with a “just-in-time” and “here’s what you need to know” viewpoint.

Impress Labs – SAFC Live: The chemical and life sciences organization delivers key messages to lab managers, chemists and scientists via SAFC Live.


Back to the 2011 Digital PR Awards
 




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.