2011 Digital PR Awards – New Digital Service/Product


Winner: Ventana Public Relations – Queplix New Media Campaign

To enhance data management company Queplix’s online presence, Ventana PR used its New Media Engine (NME) to publish SEO-enabled strategic content onto searchable Internet sites that place well in online user search results. The Queplix content was regularly tracked for volume and quality of placements. Over the three-month campaign, hundreds of Queplix placements were published, and soon Queplix would exceed competitors’ online presence in many areas, providing the company with considerable ROI in a short period of time. —SVC


Honorable Mentions

GolinHarris – The Bridge: Holistic Engagement Studios: The agency’s Bridge offering drives real-time engagement for clients. For one client, three well-crafted tweets resulted in an estimated $20 million in ad value.

VOX Global – Activism Central: This online campaign system, launched in Jan. 2011, enables PR pros to craft and launch their own powerful campaign Web sites.


Back to the 2011 Digital PR Awards
 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.