Winner: Ventana Public Relations – Queplix New Media Campaign
To enhance data management company Queplix’s online presence, Ventana PR used its New Media Engine (NME) to publish SEO-enabled strategic content onto searchable Internet sites that place well in online user search results. The Queplix content was regularly tracked for volume and quality of placements. Over the three-month campaign, hundreds of Queplix placements were published, and soon Queplix would exceed competitors’ online presence in many areas, providing the company with considerable ROI in a short period of time. —SVC
GolinHarris – The Bridge: Holistic Engagement Studios: The agency’s Bridge offering drives real-time engagement for clients. For one client, three well-crafted tweets resulted in an estimated $20 million in ad value.
VOX Global – Activism Central: This online campaign system, launched in Jan. 2011, enables PR pros to craft and launch their own powerful campaign Web sites.