2011 Digital PR Awards – Mobile App

Winner: Peppercom – Honeywell UOP Takes Paris Air Show to New Heights

For the 2011 International Paris Air Show, Honeywell UOP sought to unveil its new green jet fuel technology to the industry and the world. To stand out in a crowded space, Peppercom developed an exclusive mobile app to present the fuel technology during a trans-Atlantic flight from Morristown, N.J., to Paris on one of Honeywell’s corporate jets. Select reporters were invited along and were provided with iPads preloaded with an app, which walked them through the company’s jet fuel process and strategy—highlighting its advantages and explaining how the technology could be adapted for commercial use. Journalists were able to digest complex information in a relatively easy way via narratives, video, audio and graphics and illustrations. The app proved so successful with reporters that Honeywell execs decided to use it as a sales and marketing tool on the show floor at the Paris Air Show, and it is currently being used for sales pitches and at customer events, trade shows and other important business meetings around the globe. —BM

Honorable Mentions

GCI Health/Johnson & Johnson – The Johnson & Johnson Campaign for Nursing’s Future: Happy Nurse Game Moible App:
The Happy Nurses app, downloaded by 10,000 people, is part of an effort to recognize that nurses must attend to their own well-being to be able to provide for their patients.

Jones Lang LaSalle – Jones Lang LaSalle Commercial Real Estate iPhone App:
The go-to portable source of information for JLL’s stakeholders, the app received five stars in 92% of customer reviews.

Waggener Edstrom Worldwide Inc. – Hot Spots: We Dig It! The Hot Spots app harnessed geolocation technology to increase awareness for Waggener Edstrom Worldwide’s Social Saloon SXSWi party.

Back to the 2011 Digital PR Awards