2011 Digital PR Awards – Microsite/Custom Site


Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success

To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with key business priorities and providing audience constituencies with frequently updated and refreshed content throughout the show. The event microsite was optimized for mobile and eliminated Flash from its assets to enable iPad and iPhone users to interact with the site. Web vignettes were created for news outlets and bloggers to embed on their own pages, and Twitter, Facebook and YouTube were incorporated to increase audience engagement. Raytheon produced 53 stories, 49 videos and five infographics to help drive PR and business development at the show. —BM


Honorable Mentions

ASCD – ASCD Conference Planning Toolkit: ASCD’s toolkit featured a digital program book, a way-finder and scheduler, and an online city guide.

Idaho National Laboratory – Video Gallery and Fact Sheets Archive: The archive incorporated technologies that enabled the use of low-bandwidth content that loaded quickly and required no special applications to view them.


Back to the 2011 Digital PR Awards
 


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.