2011 Digital PR Awards – Microsite/Custom Site


Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success

To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with key business priorities and providing audience constituencies with frequently updated and refreshed content throughout the show. The event microsite was optimized for mobile and eliminated Flash from its assets to enable iPad and iPhone users to interact with the site. Web vignettes were created for news outlets and bloggers to embed on their own pages, and Twitter, Facebook and YouTube were incorporated to increase audience engagement. Raytheon produced 53 stories, 49 videos and five infographics to help drive PR and business development at the show. —BM


Honorable Mentions

ASCD – ASCD Conference Planning Toolkit: ASCD’s toolkit featured a digital program book, a way-finder and scheduler, and an online city guide.

Idaho National Laboratory – Video Gallery and Fact Sheets Archive: The archive incorporated technologies that enabled the use of low-bandwidth content that loaded quickly and required no special applications to view them.


Back to the 2011 Digital PR Awards
 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.