2011 Digital PR Awards – Media Relations Campaign


Winner: Hilton Hotels & Resorts – Global Launch of eforea: Spa at Hilton

Launching its first branded spa, “eforea,” in October 2010 in Short Hills, N.J., a hot stones throw away from New York City, Hilton engaged TV celebs to attend the opening event. A special media landing page—fed by activity on Twitter, Facebook and YouTube—enabled trade, business and consumer media to view video tours and interviews, download images, access the spa’s menu and more. The media reaction was almost too good, as uninvited reporters and celebrities clamored to attend the event. More than 70 media members did attend, from Condé Nast Traveler, Men’s Health, Travel Weekly and more. —SVC


Honorable Mentions

MWW Group – 2010 Celebrity Bowling Hall of Fame Campaign (BPAA): To elevate the sport of bowling, MWW engineered an online Bowling Hall of Fame election—propelled by celebs like Taylor Swift (the winner) and Jimmy Fallon—that attracted media with 20-something audiences. More than 1.3 million votes were cast.

Weber Shandwick – Telekom Twitter- Reporter: Partnering with online, print TV and radio outlets, Deutsche Telekom consumer reporters tweeted out their favorite moments at special branded events.


Back to the 2011 Digital PR Awards


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.