2011 Digital PR Awards – Intranet


Winner: CareFirst BlueCross BlueShield – Your Voice. Your Story. InsideCareFirst.com

An internal research study conducted by the associate communications team at CareFirst BlueCross BlueShield revealed that associates wanted to have a sense of partnership with the company’s Intranet content. “The biggest challenge we faced was to personalize how we covered employee news. We established a firm goal to share our co-workers’ stories and to capture their voices,” says project manager Kevin Kane. The team launched six internal communications campaigns that used video to allow associates to express how corporate initiatives affect their daily work lives. Add to that the incorporation of video and audio into internal news briefs, not to mention a forum where associates can tell stories, and the revitalized Intranet offering at CareFirst became a great source for driving employee involvement and discussion. —SP


Honorable Mention

AT&T – AT&T Sustainability “Do One Thing” Employee Engagement Intranet Site: AT&T, in partnership with Fleishman-Hillard, created a personalized employee Intranet that encouraged and tracked employees’ involvement in the sustainable programs of their choice. Fun tools within the internal site includ quizzes, videos and even a poster-creation tool that allows employees to show pride in their commitments to sustainability.


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