2011 Digital PR Awards – Email Newsletter/s

Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip

Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their spending and savings habits. Feed the Pig is closely integrated with Facebook and Twitter, with comments and conversations around the tip monitored closely to match content with reader interests. In March 2011, a monthly FANtastic Friday Savings Tip was launched via social media that has caused rampant reader interaction. Feed the Pig has attracted more than 90,000 subscribers, with an average open rate of 16.6%. —SVC

Honorable Mentions

The American Institute of Certified Public Accountants – CPA Letter Daily:
The free interactive pub tackles the 10-12 most important stories for more than 172,000 member subscribers.

Cold Spring Harbor Laboratory’s Monthly NetLetter: Monthly pub by the molecular biology and genetics lab has 6,000 subscribers and is shared on Facebook and Twitter.

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