2011 Digital PR Awards – Email Newsletter/s


Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip

Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their spending and savings habits. Feed the Pig is closely integrated with Facebook and Twitter, with comments and conversations around the tip monitored closely to match content with reader interests. In March 2011, a monthly FANtastic Friday Savings Tip was launched via social media that has caused rampant reader interaction. Feed the Pig has attracted more than 90,000 subscribers, with an average open rate of 16.6%. —SVC


Honorable Mentions

The American Institute of Certified Public Accountants – CPA Letter Daily:
The free interactive pub tackles the 10-12 most important stories for more than 172,000 member subscribers.

Cold Spring Harbor Laboratory’s Monthly NetLetter: Monthly pub by the molecular biology and genetics lab has 6,000 subscribers and is shared on Facebook and Twitter.


Back to the 2011 Digital PR Awards
 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.