2011 Digital PR Awards – Digital PR Campaign: Less Than $100K

Winner: The Axis Agency – #Chevycrawls Takes South Florida by Storm

To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to create a fresh and unique brand experience for communities. The Axis team partnered up with Craig Agranoff—blogger and creator of worstpizza.com—to stage a “Chevy Pizza Crawl.” After holding a contest on Twitter, 20 winners were selected to eat pizza and drive around in Chevy cars. The campaign has been so successful that Axis currently has a wait-list for other top bloggers vying for their own Chevy Crawls. —SP

Honorable Mentions

Dixon Schwabl and The Heritage Classic Foundation – “Get Your Plaid On”: An old-time logo inspired a social effort that included a “pick the plaid outfit” contest.

Jones Lang LaSalle - Jones Lang Lasalle the Year of the Corporate Real Estate Executive: Vlogs help put real estate firm front and center at the CoreNet Global Summit.

Visit Newport Beach Inc. - “Escape Car-Mageddon” Ride the Waves Instead of the Breaks: Leveraging a planned shutdown of the 405 freeway in Los Angeles, a video encouraging people to visit Newport Beach received more than 500,000 views.

Back to the 2011 Digital PR Awards

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.