2011 Digital PR Awards – Digital PR Campaign: Less Than $100K


Winner: The Axis Agency – #Chevycrawls Takes South Florida by Storm

To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to create a fresh and unique brand experience for communities. The Axis team partnered up with Craig Agranoff—blogger and creator of worstpizza.com—to stage a “Chevy Pizza Crawl.” After holding a contest on Twitter, 20 winners were selected to eat pizza and drive around in Chevy cars. The campaign has been so successful that Axis currently has a wait-list for other top bloggers vying for their own Chevy Crawls. —SP


Honorable Mentions

Dixon Schwabl and The Heritage Classic Foundation – “Get Your Plaid On”: An old-time logo inspired a social effort that included a “pick the plaid outfit” contest.

Jones Lang LaSalle - Jones Lang Lasalle the Year of the Corporate Real Estate Executive: Vlogs help put real estate firm front and center at the CoreNet Global Summit.

Visit Newport Beach Inc. - “Escape Car-Mageddon” Ride the Waves Instead of the Breaks: Leveraging a planned shutdown of the 405 freeway in Los Angeles, a video encouraging people to visit Newport Beach received more than 500,000 views.


Back to the 2011 Digital PR Awards




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.