2011 Digital PR Awards – Digital PR Campaign: Less Than $100K

Winner: The Axis Agency – #Chevycrawls Takes South Florida by Storm

To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to create a fresh and unique brand experience for communities. The Axis team partnered up with Craig Agranoff—blogger and creator of worstpizza.com—to stage a “Chevy Pizza Crawl.” After holding a contest on Twitter, 20 winners were selected to eat pizza and drive around in Chevy cars. The campaign has been so successful that Axis currently has a wait-list for other top bloggers vying for their own Chevy Crawls. —SP

Honorable Mentions

Dixon Schwabl and The Heritage Classic Foundation – “Get Your Plaid On”: An old-time logo inspired a social effort that included a “pick the plaid outfit” contest.

Jones Lang LaSalle - Jones Lang Lasalle the Year of the Corporate Real Estate Executive: Vlogs help put real estate firm front and center at the CoreNet Global Summit.

Visit Newport Beach Inc. - “Escape Car-Mageddon” Ride the Waves Instead of the Breaks: Leveraging a planned shutdown of the 405 freeway in Los Angeles, a video encouraging people to visit Newport Beach received more than 500,000 views.

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