Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

On July 12, 2011, Netflix announced service and price changes that caused outrage among its customers—and 59% negative sentiment on Twitter. The company would lose about a million customers and see its stock slide because of it. Then, on Sept. 19, Netflix CEO Reed Hastings publicly said, “I screwed up.” Note that negative sentiment slid to 38% in September, but there was only a 1% uptick on positive posts. PeopleBrowsr sampled 10,000 posts on the topic for each period.  Source: PeopleBrowsr, exclusive to PR News

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